기업
길리어드
주관 임상 66건 · 진행 중 186건 · FDA 승인 0건
주관 임상 단계 분포
관련 뉴스
전체 뉴스 →정책이벤트2026-07-16
길리어드, HIV 치료제 데스코비 광고 캠페인으로 칸 라이언즈 동상 수상
길리어드 사이언스 캐나다와 광고대행사 더 로컬 콜렉티브가 HIV 예방약 데스코비(Descovy)를 위해 제작한 캠페인이 칸 라이언즈 국제광고제에서 동상을 수상했다. 해당 캠페인은 AI로 생성한 동물 이미지를 활용한 것이 특징이다. 이번 수상은 제약업계 마케팅 부문에서 이루어졌다.
Fierce Pharma ↗
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